About Us

At Edward Fraiser, we don’t just make clothing—we build a feeling. The kind you get when you pull on something that fits just right. The kind that doesn’t shout for attention but always stands out.

It started with a simple idea: people deserve better basics. Not over-designed or over-priced, but honest, thoughtful, and lasting. Pieces that feel good against the skin and even better with time. We grew from that idea, one design at a time, with a focus on craft, comfort, and character.

Every piece we make carries a quiet kind of confidence. It’s in the way the fabric moves with you. In the way the seams sit flat, clean, and true. In the way the style never tries too hard but always gets noticed. That balance of softness and structure—it's what defines our work.

We believe fashion should serve your life, not complicate it. Our collections are built around the real world. Mornings that start fast. Days that stretch long. Moments that call for ease, for clarity, for style that feels grounded. Whether you’re dressing for a dinner, a meeting, or a quiet moment with yourself, our clothes move with you—never against you.

There’s no factory line feeling here. Behind every sweater, coat, or tailored layer is a team that cares about doing things the right way. We take our time. We test. We refine. We wear our own pieces, live in them, and only release what we truly believe in. That’s how we know they’re ready for you.

When you wear Edward Fraiser, you’re not just wearing a label. You’re choosing a mindset. Calm over chaos. Design over decoration. Presence over noise. And we’re here to help you carry that into every room you walk into.

Edward Fraiser is for those who appreciate restraint, who see power in simplicity, and who know that confidence doesn’t need decoration.

This is clothing made with purpose. Worn with pride.

And always made to feel like yours.

 

Contact Information:

Email: support@edwardfraiser.com

Phone Number: +44 7418 351562

Address: Station House, Station Road, Heighington, Lincoln, England, LN4 1QJ, United Kingdom

Support: Monday to Friday, 9 am to 5 pm